copeland's services

skill sets by category

• Advertising
• Press
• Direct Marketing
• Radio
• Television
• Interactive
• Posters/Billboards
• Transit

• Online
• Web DesignThe skill of presenting content for display on the web. Web Design includes multiple disciplines, such as animation, authoring, communication design, corporate identity, graphic design, human-computer interaction and information architecture
• Usability TestingUsability Testing determines the ease with which people can access the content, or perform tasks on a website
• Search Engine OptimizationSearch Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via search results.
• Web Audits
• Email Newsletters
• Tracking & Optimization
• Web Development & Maintenance
• Search Marketing

• Branding & Marketing
• Brand AuditsAssesses how a brand is perceived, what its strengths and weaknesses are, and how well known and regarded it is. An audit may also extend to a review of all marketing materials, advertising, and corporate identity elements to see how consistent they are and how well they function to represent the desired brand image.
• Logo development
• Graphic StandardsA document that details implementation of corporate graphics consistently. It covers logo usages, colours, fonts, photography, as well as tone & manner
• Marketing StrategyA method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, and relationship management.
• Social MarketingInternet marketing to achieve branding and marketing communication goals through the participation in various social media networks (MySpace, Twitter, Facebook, Blogs.)
• Business Plan Modelling
• PR Services

• Media
• Media PlanningAnalyzes target audiences, keeping abreast of media developments, reading market trends and understanding motivations of consumers
• Media BuyingSelects/purchases media for ad placement on behalf of their clients. Help to achieve business objectives through advertising budgets by recommending the best possible use of various media platforms/publications available.

• Collateral
• Sales KitsA designed 9”x 12” folder that houses sales sheets and flyers
• Company stationeryThis encompasses business cards, envelopes, letterhead, email signatures, and Word templates
• Brochures
• Newsletters
• Point of Purchase