copeland's work

edoc

branding campaign

A marine software company approached Copeland needing a logo and marketing program to generate leads in the tug boat industry – an industry fraught with old-world thinking and technology.

Coupled with the attribute of simplicity, Copeland created a logo that embodied the primary appeal of the company’s products – they set you free from menial tasks. A series of direct mail pieces and print ads were developed on brand strategy to focus on the simplicity of the software. These campaigns have filled Edoc’s lead pipeline for the next calendar year.