copeland's work

bc ferries

summer coastsaver campaign

BC Ferries’ offer of value to its customers was demonstrated with a June CoastSaver fare reduction campaign, that offered one-way trips for car and driver mid-week for just $39. This was supported with press and radio ads. It was wildly successful leading to a summer-long extension of the campaign and traffic increases of between 10 and 12%.

The campaign was later extended again through the first week of September.