copeland's work

edoc

software demo

Local software company, Edoc, needed help showcasing their marine operations software - HELM, at a key industry trade show in New Orleans.

Working closely with the client, Copeland distilled the wideranging functions of the software down to a logical sequence of key selling points and illustrated how they would apply in the day-to-day life of a potential client, in this case, a tugboat company.

The vehicle for this is an engaging animated video. Bright colors and quirky animation ensured that the piece stood out against the usual trade-show collaterol while at all times re-enforcing the strategic advantages of the software.

View the web version of the animation