copeland's work

Ellice Recycle

Environmental Campaign

In a city with over 50 recycling depots, standing apart is difficult. Ellice Recycle wanted to create a personality for itself and raise awareness about how much consumers could recycle.

Copeland created a campaign based on the notion that ‘if it can be recycled, Ellice will take it’. Humorous situations were conceived in print and radio, focusing on embarrassing items people might need to recycle. The campaign increased traffic at Ellice by 25%.