Contact

Contact Copeland

536 Broughton Street, 3rd Floor, Victoria, BC, V8W 1C6
Tel: 250 381-4494 :: Fax: 250 381-7714 :: Email: info@yourcopeland.com

copeland's work

Ellice Recycle

Environmental Campaign

In a city with over 50 recycling depots, standing apart is difficult. Ellice Recycle wanted to create a personality for itself and raise awareness about how much consumers could recycle.

Copeland created a campaign based on the notion that ‘if it can be recycled, Ellice will take it’. Humorous situations were conceived in print and radio, focusing on embarrassing items people might need to recycle. The campaign increased traffic at Ellice by 25%.

Ellice Recycle - green campaign poster

Full page ad | Mattress

Click the image to magnify / shrink

Other Campaign Items

print ads

radio ads

rat

thing

him

previous work item Previous work item Next work item next work itemback to work index page