copeland's work

island collateral

Summer Campaign

With reams of old video game consoles and no real market for them, Island Collateral had an issue. Video game players had simply moved on to newer consoles and technology.

Targeting older players who grew up with the older consoles, Copeland created a campaign that appealed to their nostalgic side and their modern-day point of view. Showing video game characters dead in a modern context broke through the clutter and resonated with the target. Take that, Mario!